No your bridesmaids don't need to look like they stepped out of a catalog

I am by no means saying that matching dresses are bad. It is perfectly fine, completely traditional, and looks lovely. However, this is one of those "rules" that I feel is safe to abandon. I came across a perfect example in this most recent issue of InStyle Weddings.
Here's how to do this right, without risking scary wedding party photos:

1. Request that everyone stay in a color palette you've selected (print this out for them!). {Quick Tip} pick up paint chips from the home improvement store.
2. Be very clear on what you do not want see (no crushed velvet, no prints or patterns, no trains, etc.).
3. Be very clear on what you would like to see (length, formality, and fabric types)
4. Make it fun and personal. Make a date with each of your girls individually to shop for their dress and shoes.